Grosvenor's key objective is to improve the visual quality of the environment.
The main way in which most of us perceive our physical environment is visually. The public realm can often present a vast array of visual information and cluttered interruption. A key objective for Grosvenor is to improve the visual quality of the environment whilst ensuring that it is accessible for all users.
At the heart of this approach is ensuring that design, detailing and implementation is of high quality and uses co-ordinated materials. In doing this the choice of materials and street furniture needs to be informed by the character and traditions of their context, striking the right balance between the preservation of character and the demands of modern urban living.